Increasing the effectiveness of marketing activities you focus on a specific target group. Saving time and money you direct the message to recipients interested in your offer. Better relationships with potential and future customers you attract them with valuable content. Where to get sales leads HubSpot asked marketers about the source of leads generated in their companies. The chart below shows the results of the study. You can see all the sources you might expect PPC, social media, advertising, mailings, SEO, etc. The most interesting, however, is the position other it is the largest position on the entire chart.
This means that it is not known where B B leads actually come from Interesting research was also presented by the Chief Marketer. They show that the most popular method of acquiring leads is email marketing. Social media marketing and content marketing are also high on the list. However, as you can see, the whatsapp mobile number list above data comes from Since then, lead generation has undergone a kind of transformation. User attitudes have also changed. to share your personal information. Email marketing is no longer recognized by marketers as the most effective lead generator. Currently, acquiring leads in companies, both B B and B C, is done through content marketing.
If your company hasn t started creating content yet, this should be one of the first steps in your lead generation strategy. According to a study by Demand Gen Report of B B buyers expect content created by industry leaders and experts, and of buyers have seen two or three forms of content before engaging with a company representative. An example of a company that has the right approach to content marketing is Garner, a producer of software that integrates data from logistics companies. Garner leads the way in their niche by presenting extensive materials on topics or problems that the service they offer solves. Regularly publish blogs, news and tips related to your industry. Also, develop comprehensive guides or ebooks that a visitor to your website can download in exchange for sharing their personal information.